Breastfeeding is the natural way
26 July 2013
Mums giving birth at Southend University Hospital can be sure of top breastfeeding support, thanks to two lactation consultants.
Midwives Julie Newby and Joanne Francis have both passed the
International Board of Certified Lactation Consultants (IBCLC)
exam, making them experts in breastfeeding.
World Breastfeeding Week runs from 1 to 7 August 2013 and Julie
and Joanne want to highlight to new mums the importance of
Julie said: "There is significant reliable evidence to show that
breastfeeding has important advantages for both the infant and the
"Breastfeeding is the most natural and normal way for babies to
feed - it is what our bodies expect."
As part of her role, Julie trains other maternity staff to give
women the right advice on infant nutrition.
The hospital is also working in partnership with NHS South Essex
to achieve prestigious UNICEF Baby-Friendly initiative
The Baby-Friendly initiative is a world-wide programme drawn up
by the charity in conjunction with the World Health Organisation to
ensure high standards of care in relation to infant feeding for
pregnant women, mothers and babies.
Southend University Hospital achieved Stage 1 accreditation in
March 2012 and will be assessed for stage 2 in 2014. Assessments
are rigorous, testing staff knowledge on infant feeding practices
and optimal parenting skills to ensure that high standards are
For more information visit http://www.unicef.org.uk/babyfriendly/
With pic: Midwife and lactation consultant Julie Newby