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Breastfeeding is the natural way

26 July 2013

Health Care

Mums giving birth at Southend University Hospital can be sure of top breastfeeding support, thanks to two lactation consultants.

Midwives Julie Newby and Joanne Francis have both passed the International Board of Certified Lactation Consultants (IBCLC) exam, making them experts in breastfeeding. 

World Breastfeeding Week runs from 1 to 7 August 2013 and Julie and Joanne want to highlight to new mums the importance of breastfeeding. 

Julie said: "There is significant reliable evidence to show that breastfeeding has important advantages for both the infant and the mother. 

"Breastfeeding is the most natural and normal way for babies to feed - it is what our bodies expect." 

As part of her role, Julie trains other maternity staff to give women the right advice on infant nutrition. 

The hospital is also working in partnership with NHS South Essex to achieve prestigious UNICEF Baby-Friendly initiative accreditation. 

The Baby-Friendly initiative is a world-wide programme drawn up by the charity in conjunction with the World Health Organisation to ensure high standards of care in relation to infant feeding for pregnant women, mothers and babies. 

Southend University Hospital achieved Stage 1 accreditation in March 2012 and will be assessed for stage 2 in 2014. Assessments are rigorous, testing staff knowledge on infant feeding practices and optimal parenting skills to ensure that high standards are maintained. 

For more information visit http://www.unicef.org.uk/babyfriendly/ 

With pic: Midwife and lactation consultant Julie Newby